As opposed to non-store retailing, store retailing entails the operation of a shop where customers visit, select, and buy items. A huge number of store retailers dot the globe. Some of them are department stores, discount and off-price enterprises, convenience stores, warehouse clubs, store chains, and supermarkets. Store retailers run fixed point-of-scale locations built to entice a large number of walk-in customers. Stores typically carry extensive and voluminous merchandise and employ mass-media advertising to attract customers.
Department store
They mainly offer personal or household items to the general public as in the case of supermarkets and hypermarkets. A hypermarket is a super store, which may have started from a simple concept and expanded into a retailer empire of large proportions. It is a supermarket and grocery all-in-one and carries an enormous line of inventory from groceries to general merchandise. There are also store retailers that cater to business and institutional customers, specifically those that sell office supplies, computers and software, building materials, and plumbing and electrical supplies.
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